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Portrait of Claire Pemberton

Claire Pemberton

I’m a product designer working where design, technology and human experience meet.

I turn complex problems into simple, intuitive experiences, from research and early ideas through to interaction design, prototypes and the details that make a product feel effortless.

Lately I’m most curious about AI, motion and spatial experiences, and what they let us rethink.

  • Product design
  • Interaction
  • Prototyping
  • Design systems
  • Research

From a question to a system.

I research before I draw. Frame the question, watch what people do, sort what I saw by hand, then design and test in small rounds.

  1. A study plan: research question, hypothesis, method and success measure
    01 · Frame

    Start with a question

    One research question, a hypothesis I could prove wrong, and the method that fits it best.

  2. An interview note where what a participant said differs from what they did
    02 · Discover

    Watch what people do

    Interviews and home visits. When what people say and what they do disagree, I trust what they do.

  3. An affinity theme with three participant notes sorted under it
    03 · Synthesize

    Sort it by hand

    Every note on its own sticky, grouped into themes by hand, then counted so no theme rests on one voice.

  4. A priority list with needs marked must and wants marked later or no
    04 · Define

    Needs before wants

    Rank features against the needs the research found. Needs ship first; wants wait their turn.

  5. Three phone screens: first time, empty and error states
    05 · Design

    Design every state

    Flows and components, including the first-time, empty and error screens.

  6. Usability test results for five participants across three tasks
    06 · Test

    Test early, five at a time

    Usability rounds of five people. Fix what most people hit first, then run the next round.